New investment round for startup Productpine 

Investormatch is pleased to report that it contributed to a successful funding round, in collaboration with TechFund One.

Productpine is a Dutch startup that helps eCommerce brands scale up direct-to-consumer sales in a greener and cost-efficient way. Founded in 2019 as an online shopping marketplace, Productpine is the first shopping platform that makes doing good a no-brainer: consumers buy the products they love for the best price while creating a better world.

Technology of Productpine

The technology of Productpine saves direct-to-consumer brands up to 75% of their marketing costs. Brands can collaborate through the platform to share advertising costs – making real savings, and growing independently from companies like Facebook, Google and Amazon. 

Company with strong potential and sustainable ambition

Direct-to-consumer (DTC) is becoming the preferred choice for brands in eCommerce, with a 50% market share forecast in 2025. Productpine is active in the Benelux and will be expanding to Germany and the UK in 2024. Existing clients are Sonos, Sennheiser, Ring, BaByliss, Moleskine, Polaroid and Gigaset. The company offers full CO2 compensation of every order by investing part of the marketing savings of brands into sustainability projects. Consumers thereby contribute to a better world without paying extra. 

Co-founder and CEO of Productpine, Camiel van Dooren: “Our mission is to make shopping with no environmental impact the standard. We do this by leading the way to zero-polluting shopping by 2030, while guaranteeing the best prices in the process. This investment round does not only provide us with the capital to scale-up the platform, but also offers the knowledge and expertise from highly renowned investors.  

Productpine raised €2.5 million in an earlier seed investment round in February 2022. That funding was then led by Acequia Capital – that previously invested in Airbnb, Pinterest and Classpass and NFQ Capital, TechFund One, alongside private investors. This post-seed investment round aims at €2 million. More than €1.7M of the round has already been committed by existing and new investors. This post-seed round is ahead of a Series A round in 2024.